First TransPennine Express (FTPE) has announced an exclusive deal with World Snooker to become 'Official Train Operator' of this year's Betfair World Snooker Championship.
A first of its kind for both FTPE and the tournament, the partnership will see the train operator provide public transport solutions for the estimated 40,000 snooker fans that have purchased tickets to see the world's top players compete.
Taking place at Sheffield's Crucible Theatre between 20th April- 6th May, FTPE is perfectly placed to safely handle the tournament's mass travelling fanbase with inter-city train services on three main routes across the North of England.
With a comprehensive rail network running throughout the North West and East of England directly linking cities such as Liverpool, Manchester, Leeds, York, Newcastle, Doncaster, Glasgow and even Edinburgh with the celebrated 'home of snooker', players can rest assured that their legion of loyal fans will be present when they take to the table.
Committed to customers and providing the best transport options, the 'Official Train Operator for the 2013 World Snooker Championship' will also be offering fans exclusive deals with the best value train fares to Sheffield. These include no booking fees for tickets purchased in advance at www.tpexpress.co.uk.
Matthew Worman, Integration Manager at FTPE, said; "This is our inaugural partnership with such a high profile sporting event and we're delighted to be supporting fans and the players during this world class spectacle. All eyes will be focused on The Crucible and with it sitting at the heart of our network in Sheffield, we're eager to maintain the tournament's prestige and reputation as one of the sporting calendar's most thrilling events."
Miles Pearce, Commercial Director at World Snooker added; "The players create the entertainment and drama but it's the fans that bring the passion and excitement. We're honoured to have FTPE's commitment to the sport, ensuring that 'the passion' is safely delivered to Sheffield and The Crucible through their incredibly high standards and dedication to performance."
To mark the partnership, the train operator is also running a series of giveaways via its Facebook Page where users can win tickets to the tournament's semi-finals and even exclusive seats at the grand final. An industry first, Manchester Piccadilly Station and Sheffield Station will also be transformed into World Snooker Championship exhibition centres where the public will be able to play against legends such as John Parrott and Willie Thorne.