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The 60 second advert takes in some of the rich and varied destinations across the North and Scotland, and encourages people to experience everything from listening to live music at King Tut’s Wah Wah Hut in Glasgow to playing a game of football in Leeds to peering through Edinburgh’s Camera Obscura or making sandcastles on Scarborough beach.
TPE has a vision to ‘Take the North Further’ and over the next seven years, will oversee a £500 million investment in improvements including 220 brand new carriages providing 13 million extra seats. The new rail franchise will better connect the North and the company is committed to working with northern businesses and using northern products, where possible.
Featuring a northern voiceover and recognisable soundtrack, the advert follows the journey of a TPE train as it charts the evolution of the regions it serves. Beginning in a small industrial town, the train makes its way past factories before bursting into the open countryside, and passing many of the great iconic buildings of the North and Scotland.
Produced by creative agency, WCRS, the campaign will include radio, press and online promotional activity to encourage people to travel by train and book online at: tpexpress.co.uk
Caroline Anchor, Head of Marketing at TransPennine Express said:
“Our new campaign is designed for a brand that's going places but we're not just on a journey to transform a train service. We're on a journey to connect the people and places that we serve too, helping communities prosper, more ideas happen and more businesses grow. We believe the advert draws on what it is to be a proud Northerner and hope that people identify with it.”
Steve Hawthorne, Creative Director at WCRS said: “This campaign is based around the question "Where next?". It speaks to the fact that the TransPennine Express connects one of the most dynamic parts of the country, with a proud past, but an even more exciting future. The TV advert brings this journey to life and shows that the TransPennine Express shares the ambition of the people it serves, while playing a key role in bringing them together and helping them on their way.”
The advert can be viewed below: