Supporting the next generation of creatives

Thursday 05th July 2018

Students from the University of Salford have created a series of visual designs and animations for customers.

Animation students have been given the exciting opportunity to create a series of short information videos for TPE as part of ‘Extras Week,’ in which businesses provide live briefs to students to help bridge the gap between the worlds of education and work.

The budding animators were asked to develop and produce concepts for a series of visually engaging onboard safety videos for their thousands of daily customers.

Three students led the project team: James Lawson, aged 21, from Wigan, Adam Frith, aged 30, from Leigh and Maria-Larisa Covaciu, aged 24, from Tirgu-Mures in Romania, with support from 14 other students from the University’s Animation and Graphic Design programmes.

Maria-Larisa Covaciu said: “This was a really exciting project, as we got to work directly with industry and we learned a lot about communicating with clients, meeting deadlines, managing a team and working to a budget.

“Particularly as we were working with one of the biggest rail companies in the country, this was a great experience of working in the real world, and I’d never done anything like this before.”

Jonathon Byrne, Lecturer in Animation at the University of Salford, said: “The students really understood what TransPennine Express were looking for, they treated this brief very seriously and the work they’ve delivered is of the standard you would expect from one of the very best professional agencies.

“These are really engaging pieces of work that passengers will enjoy watching, and I’m proud that hundreds of thousands of people across the rail network are going to see work that our students have produced.”

Joseph Smith, Customer Information Manager for TransPennine Express worked with the students to create the final designs. He said: “This is the first time we’ve collaborated with the University of Salford and it’s been a privilege to work with such a talented group of individuals. We’re committed to supporting communities across our network as part of our vision to Take the North Further.

“I’ve loved seeing the final animations take shape and develop over time and can’t wait for our customers to see the final result.”

The chosen animations will be shown on screens on board TPE’s trains and at stations starting from July 2018. They will also be used on board the brand new Nova trains which are due to start entering service later this year.

One of the animations can be viewed here:

TPE has previously worked with Graphic Design students at the University to create a new map of its network and following this, one of the students, Jasmine Thomas was offered a ten week placement.

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